Digital Marketing is the new era promotional activity of products or brands via one or more forms of electronic media. For example, advertising medium that might be used as part of the digital marketing strategy of a business could include promotional efforts made via the Internet, social media, mobile phones and electronic billboards, as well as via digital and television and radio channels. Digital Marketing = SEO+SEA It covers what are the major current approaches, including online listening and monitoring, search engine optimization and social media participation. Learning objectives: 1. Introduction to Digital Marketing 2. Digital Marketing Planning and Strategy 3. Website Optimization 4. Search Engine Optimization (SEO) 5. Webmaster Tool 6. Web Analytics (Google Analytics) 7. Social Media Marketing 8. Search Engine Marketing Most digital marketing strategies and campaigns have following 5 objectives. 1. Reaching the right audience 2. To engage with your audience 3. To motivate your audience to take action 4. Efficient spending on your campaign 5. Return on investment (ROI)
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